Your digital retail business, run like it's in‑house.

One senior operator who owns your strategy and your execution, for a fraction of the cost of a full-time hire.

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End-to-end digital retail.
Strategy and execution, one partner.

Your fractional digital retail team on day 1. We work with your team to set the strategy and then roll our sleeves up to bring the vision to life.

01Marketplace Operations

Healthy accounts. Zero fire drills.

We run the day to day inside retailer portals, so issues get caught before they cost you sales.

  • Account health & policy compliance
  • Case management & escalations
  • Annual planning & new launches
02Retail Media & Advertising

Every ad dollar working toward profit.

Search and display media planned, optimized weekly, and paced against your targets.

  • Launch planning & execution
  • Optimization strategies
  • Budget management
03Content & Catalog

Product pages that win the click and the cart.

Titles, images, A+ and Brand Stores built to convert across every retailer from one source of truth.

  • Titles, bullets & search optimization
  • A+ Content & Brand Stores
  • Content syndication
04Forecasting & Inventory

In stock, without the overstock.

Demand forecasts finance can trust and replenishment plans that keep you on the shelf.

  • Demand forecasting & S&OP
  • FBA & retailer replenishment planning
  • Monthly reforecast cycles
05Reporting & Analytics

Know what's working, and why.

Weekly scorecards and board-ready reporting that tie digital retail back to your company goals.

  • Weekly performance scorecards
  • Budget pacing & goal tracking
  • Board & investor materials
06Channel Economics & Pricing

Profit you can see, per unit, per channel.

We model what you actually make on every channel and fulfillment path, then price and plan to protect margin.

  • Value chain & margin modeling
  • Cross-channel price alignment
  • FBA, MCF & DTC fulfillment strategy
About

Built by an operator,
not an agency.

Natalie Cotter, founder of Golden Arrow Growth

Golden Arrow Growth is founder-led by design. When you work with us, you work with Natalie Cotter. The perfect middle ground between agency and full-time hire.

Natalie started her career at Walmart.com, then spent years at Stackline helping brands like Clorox, General Mills, Crocs, Google, and Nestlé run their digital retail businesses holistically.

Most recently she was the Senior Director of Digital Retail at Liquid Death, where she took the brand from a mid-sized Amazon seller to a top emerging beverage brand in Amazon's vendor portfolio.

Golden Arrow exists for emerging brands that are looking to take their digital efforts to the next level.

Walmart.comLearned retail from the inside.
StacklineRan Amazon holistically for Fortune 500 brands.
Liquid DeathSr. Director of Digital Retail. Scaled Amazon from mid-size seller to top vendor beverage brand.
Golden Arrow GrowthFractional digital retail leadership for the next wave of consumer brands.
How We Work

A weekly operating rhythm
that fits your team's flow.

01

Audit & Roadmap

We start with a deep audit of your account: catalog, advertising, profitability, and operations. You get a prioritized roadmap with the math behind every recommendation.

02

Operate

Golden Arrow runs your channels week to week: ads optimized, inventory planned, listings maintained, issues escalated and resolved. You stay focused on the rest of your business.

03

Report & Plan

Weekly scorecards, monthly reforecasts, and planning cycles that connect digital retail performance to your company-level goals and board conversations.

Contact

Ready to take your digital business to the next level?

Tell us more below. We can't wait to get in touch!